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Heidi Watson-Held, D.Ed.

Professional Portfolio



Work Experience

Adjunct Faculty, College of Education, Curriculum and Instruction, Learning Design and Technology, Purdue University, West Lafayette, IN, 1/2016 to present.
• Educate and provide technological and academic training to students
• Ensure students are aware of the competencies necessary for all objectives in the syllabus
• Design and carry out a lesson plan for each class taught that recognizes students’ abilities, learning styles, etc. and provides accommodation for individual students differences
• Analyze outward signs of problems that students may have that inhibit their achievement and take appropriate action
• Provide ongoing student advisement and academic counseling
• Use a variety of modalities during instruction (discussion, group work, mini-lectures, question and answer, etc.) to support active learning and student engagement
• Use a variety of means of both formative and summative evaluation to support student abilities (cooperative learning, reports, and teamwork)
• Ensure all grades and attendance are maintained

Instructional Designer, eLearning Design and Innovation Group (eLDIG), Smeal College of Business, Pennsylvania State University, University Park, PA, 6/2015 to present.

  • Apply the knowledge of learning science and instructional design to assist faculty in the design and development of online, blended, and face-to-face teaching and learning efforts.

  • Design, develop, and maintain Smeal’s new and existing online courses.  (Courses include a variety of materials/methods and require the creation of learning resources and related documentation as dictated by course design.)

  • Lead development of Corporate Innovation and Entrepreneurship and other graduate programs by managing a cross-unit team to develop new program and courses, from initiation to completing, including scope, objectives development, timeline, personnel, resources, budget, quality assurance, integration procedures, documentation, evaluation, reports, and publication

  • Provide residential course support (Canvas support, assessment strategies, learning technology consultation and implementation) for the Smeal College of Business.

  • Think creatively and apply research-based learning theories including needs and task analysis, pedagogical theory, assessment strategies, and best practices for the development of university-level courses.

  • Implement usability and accessibility requirements such as ADA Section 508, copyright and universal design strategies in online learning environments.

  • Use various learning management systems and content management systems, web conferencing tools, and social media, problem-based learning, and case-based learning tools.

  • Collaborate and consult with subject matter experts on the effective use of learning strategies, web-based resources, multimedia technologies, and instructional applications and systems to improve teaching and learning for online and blended delivery.

  • Collaborate with multimedia and video production staff to create engaging course videos.

  • Design and conduct training workshops in instructional design strategies for faculty and students

  • Assist in the development and implementation of a team project management process, staff processes, and procedures, and provide mentoring and oversight to other team members.

  • Ensure quality benchmarks and accreditation standards are met in courses and program evaluation.

  • Network and act as a liaison with University organizations, committees, and task-forces that promote instructional design, learning theory, and technology innovations.

  • Deal with multiple constituencies in a fast-paced, dynamic, team-based work environment.

Learning Designer/Research Assistant, Clearinghouse for Military Readiness, Pennsylvania State University, University Park, PA 6/2012- 5/2015

For multiple projects (Yellow Ribbon Reintegration Program, Severity Scale, Risk Assessment) funded by the Department of Defense

  • Design and develop learning programs based on adult learning principles in alignment with partner needs using a variety of learning development tools, technologies, and templates.

  • Create measurable learning objectives and goals for assigned education events/activities.

  • Work with project stakeholders to refine learning objectives, project scope, assumptions and constraints.

  • Provide project management for the timely creation of learning products and activities.

  • Work as a team member with graphic designers, project managers, software engineers, and audio and video producers to develop courseware content for web-based and mobile delivery.

  • Manage and coordinate content experts (including University Faculty) for the development of educational resources.

  • Identify and provide staff support for the use of Content and Learning Management Systems.

  • Conduct literature reviews and identify best and promising practices for engaging adult learners; and techniques for teaching face to face and online.

  • Develop a curriculum vetting system to identify promising existing curriculum for topics specified by the Department of Defense.

  • Engage in academic scholarship activities (e.g., peer-review publishing, presentations, and grantsmanship)

  • Assist with other Clearinghouse activities related to its mission especially in regards to learning products.

Instructional Designer, Information Technology Services – Training, Pennsylvania State University, University Park, PA 07/2010–6/2012

  • Worked as part of a small team with the Department of Donor Relations that consisted of both subject matter experts and technology specialists to determine development software user needs, support new training development activities on multiple projects.

  • Identified and develop appropriate strategies for implementing instructional technology in both face-to-face, blended and online learning environments.

  • Developed training materials and conduct training on Penn State’s eSteward system and other systems as requested.

  • Designed and structure instructional solutions for an active, collaborative learning environment; in face-to-face, blended, and online learning environments.

  • Participated in the review and design of classroom training materials and activities; revise existing face-to-face and online courses to ensure their continuous improvement.

  • Designed learning experiences to support stewardship responsibilities within every Penn State unit.

  • Met project deadlines, communicate with stakeholders and work in a team environment.

  • Used software tools including eSteward, Excel, Adobe Captivate, Adobe Connect Pro, and Adobe Presenter, SharePoint.

  • Collaborated with faculty to integrate Penn State Blogs tool into curriculum. Offered training to students on the use of moveable type.

Conference Planner, Outreach, Conferences and Institutes, Pennsylvania State University, University Park, PA 8/2009–7/2010

  • Developed, directed, managed, and coordinated academic programs for participants of all ages.

  • Managed relationships with faculty from the University’s colleges and units to provide outstanding educational experiences for people from all over the world.

  • Managed online conferences, blended learning conference, and social networking tools to build community in educational events.

  • Developed project timelines, budgets, event specifications, and vendor/sponsor communications and speaker arrangements.

Temporary Volunteer Teacher, Our Children’s Center Montessori, State College PA, 10/2008- 6/2009

  • Taught preschool students in natural and social sciences, music & art using Montessori Method.

  • Fostered development of social behaviors & skills in preparation for primary school.

  • Developed lesson plans and manages the learning experiences for students to ensure the needs of the groups and individual students are met.

  • Assisted students toward self-directed learning and normalization.

  • Maintained a neat, well organized, and attractive prepared environment consistent with Montessori pedagogy.

  • Worked to develop close and effective relationships with parents, including opportunities to discuss and understand the child’s individual progress; encourage them to bond with both the class and the larger school community; provided individualized tracking of student progress.

Health Science Liaison OfficerCollege of Medicine and Milton S. Hershey Medical Center, Department of Public Health Sciences, Pennsylvania State University, University Park, PA 05/2007 to 12/2008.

  • Provided primary support to the Penn State University Health Sciences Council.

  • Facilitated the council in developing a health sciences strategic plan for Penn State with measurable goals and objectives which identifies necessary steps, responsible individuals and specific timelines.

  • Strengthened the identity and functional relationships of the College of Medicine and Medical Center with health sciences programs at other Penn State campus locations.

  • Facilitated a growing network of links between the College of Medicine and Medical Center and the health care community in Centre County.

  • Identified and recommend opportunities for alignment of campuses, colleges, schools, programs and institutes to create new synergies for Penn State to optimize the use of existing resources.

  • Collected and disseminated information on health science programs that benchmark Penn State against its peers.

  • Fostered a culture of collaboration at Penn State in the health sciences.

  • Recommended areas for investment of resources to advance the University in its health sciences education, research, service and outreach missions.

  • Oversaw the development of new Health Science related programs at the College of Medicine

Instructional Designer, Outreach, Justice and Safety Institute, Pennsylvania State University, University Park, PA 07/2005–05/2007

  • Worked as part of a large team to determine customer needs, support the new course development activities of multiple projects, including the Pennsylvania Child Support Enforcement Training Institute, the New Jersey Child Support Enforcement Institute and others at the Justice and Safety Institute as needed.

  • Identified and develop appropriate strategies for implementing instructional technology in both face-to-face and online learning environments.

  • Designed and structured instructional solutions for an active, collaborative learning environment; both face-to-face and online.

  • Participated in the review and design of classroom training materials and activities; revise existing face-to-face and online courses to ensure their continuous improvement.

Program Development Specialist, Outreach, Program Resources/World Campus, Pennsylvania State University, University Park, PA 7/2001–7/2005

  • Worked with Program Resources staff, Marketing Staff, Development Staff, Faculty, and other content experts to ascertain whether new programs meet the criteria of Penn State`s multiple program delivery units. Developed program blueprints to outline such a likelihood.

  • Identified and designed with a team new and innovative educational programs and products. Examples include the design and development of three national award-winning conferences––2002 National Rural Women’s Health Conference, 2002 Outreach Scholarship Conference (including an online learning community), and Lewis and Clark: The Unheard Voices Conference. Developed program budgets for multiple delivery unit and multiple college initiatives.

  • Advised staff on incorporating multi-media and educational technologies into innovative programming. Examples include: participating on the Continuing Education Blended Learning Committee to develop a unit philosophy and procedure for blending online and face-to-face learning, developing online Call for Papers, and building the department website to include portfolio/project management spaces.

  • Administered the issuance of credits for the Continuing Professional Education for the American Psychological Association and the American Institute for Architecture.

  • Planned and developed professional development opportunities for department staff. Recruited, oriented and managed tasks of support team, which was composed of wage-payroll employees, and graduate and undergraduate students.

  • Worked with Program Manager, Marketing Staff, Development Staff, Faculty, and other content experts to: manage existing programs. Management included developing budgets, advising faculty and students, and assisting in instructional design.

  • Participated on the World Campus Evaluation Team. Developed human subjects studies, wrote evaluation instruments, and collected and analyzed data.

Senior Research Technologist, Institute for the Study of Adult Literacy, Pennsylvania State University, University Park, PA 8/1999–7/2001

  • Coordinated the America Reads Program, which places federal work-study students in day care centers and elementary classrooms to support the development of literacy. Included providing training and support to over 250 students. Coded annual program improvement survey data and created end-of-year summary for stakeholders.

  • Implemented the PA Workforce Improvement Network Project. Provided technological support to the PA Workforce Improvement Network project, including web design/development and digital video editing.

  • Facilitated the National Institute for Literacy electronic discussion group on workplace literacy. Facilitation included needs assessment and recruitment of new members.

  • Coordinated Pennsylvania Department of Education, Bureau of Adult Basic and Literacy Education (ABLE) state leadership project, to create “Framework for Work-Based Foundation Skills. Conducted state and international feasibility study to determine if Pennsylvania should implement basic skill-level workplace certificates.

  • Presented at state and national conferences on foundation skills, workplace education, technology, and literacy.

Workplace Education Coordinator/Instructor, Adult Education and Job Training Center, Lewistown, PA 9/1998–8/1999

  • Coordinated a Workplace Education Program in three area companies.

  • Conducted program planning, literacy audits, task analysis, workplace needs assessment and program evaluation.

  • Designed instruction for and taught classes on: computers, team building and communication.

  • Wrote program outcomes and established collaborative industry relationships for future for-fee services.

  • Planned student recruitment activities, such as Career Fairs, and oversaw staff recruitment committee on other activities.

  • Wrote and published center newsletter.

  • Instructed adults in basic literacy skills.

Kindergarten Teacher, State College Children’s House, State College, PA 8/1997–6/1998

  • Daily planning and implementation of Montessori educational activities.

  • Planning and implementation of enrichment education for pre-K children.

  • Classroom management, interaction with parents, administrators and other professionals.

Director of Marketing, Gateway Funding Diversified Mortgage Services, State College, PA 3/1997–8/1997.

  • Ran new clients through lead system; managed a direct response marketing system to obtain new clients

  • Managed home buyer, realtor and small business educational seminars.

  • Designed and developed advertising.

  • Designed and developed planning and analysis of home buyer market.

  • Used client database to enhance client-lender communications and implement after-sales service program.

Marketing Assistant, Corning Asahi, State College, PA 06/1996–03/1997

  • Provided administrative support to the Sales/ Marketing Director and other sales team members.

  • Provided general marketing support to the group by fostering relationships with clients and suppliers

  • Assisted with implementation and maintenance of marketing programs, special initiatives, and lead generation programs.

  • Handled sales and promotional tools and created sales presentations.

  • Organized department and company travel and events.

Substitute Teacher, Bellefonte Area, Bald Eagle Area, Penns Valley Area and State College Area School Districts 08/1995–06/1996

  • Recognized the importance of maintaining the routines and structures of each teacher for students’ and teachers’ benefits

  • Used positive reinforcement to promote appropriate behavior in classrooms.

  • Integrated Language Arts across all topics in the prescribed curriculum.

  • Corrected assignments, administered exams, and managed classroom.

  • Created cooperative relationships with teachers and supported school procedures and policies.

  • Demonstrated flexibility by filling in last-minute for teachers as called upon by school district.

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